One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. The benefits are clear, especially if you rely on broadcast email to deliver revenue: 1. You extend your reach with your broadcast email at minimal expense. Inboxes are crowded places these days, and it’s easy… keep reading →
Hey Kath, you being an expert in the email marketing industry offering holistic services, I’m sure fellow marketers would love to be enlightened with your insights into Email Metrics Analysis & How to Create Better Campaigns from it. Well to start with, what are the most important email metrics you can measure from an email… keep reading →
CNBC recently carried a news grabbing clickbait headline about email marketing being decimated by GDPR. As this is not what I’m seeing, I discussed with Tim Watson of Zettasphere, a long-time friend and fellow email marketing consultant, to get another opinion. Having both worked together on the UK DMA Email Marketing Council for 10 years each to… keep reading →