Email is a highly powerful ‘push’ marketing channel. It enables brands and membership organisations to promote their products and services to customers and members in a convenient, timely and cost-effective way. Yet, despite its formidable reach, email was often underestimated as a channel before Covid-19 struck. Email used to be seen as an option of… keep reading →
Everyone talks about lifecycle marketing – but is it still a useful strategy for email marketers? This is a controversial topic, especially because we know how well email aligns with points in the customer lifecycle. A blue-ribbon panel of email experts debated this concept fearlessly during Holistic Email Marketing’s recent discussion, Email & More …… keep reading →
As email marketers, we know we need to personalize the messages we send our subscribers and customers. I can’t think of a single statistic, case study or survey that claims an email program made up of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages… keep reading →
Email marketing is evolving at an unprecedented pace, with personalisation and AI leading the charge. But how do these two powerful tools intersect to create truly impactful email campaigns? This is the question posed in Episode 3 of the “Email & More” series, where Skip Fidura, our trusted moderator, dives deep into “The Art &… keep reading →
A re-engagement and reactivation email program are not the same, so don’t send everyone the same ‘We Miss You’ emails. I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the time, but this… keep reading →