We’re now in Q4 2020. It’s been quite a year. At Holistic we’ve rolled with it and decided to take one of the best parts of our fantastic sponsored in-person events and turn it into an online panel discussion. No, it’s not just another webinar, it’s something different: Email & More puts experts together to… keep reading →
What’s holding your email marketing programme back from helping you achieve all of your marketing goals? I’m not asking if something is keeping your programme from advancing. Even successful marketers run into roadblocks. You might think the answer is to shop around for more advanced technology. But, you might end up paying too much for… keep reading →
As marketers, we focus almost exclusively on the science of personalization – gathering the data, setting up segments and triggers, figuring out the mechanics of automating emails, creating and testing the email content and coordinating with other channels to create an omni-channel approach. We aren’t as well versed in the art of personalization—the ideas and practices… keep reading →
Helpful Email Marketing Helpful email marketing can even help you achieve one of your marketing goals – competitive superiority over everybody else in the inbox. You help your customers achieve their objectives. They, in turn, help you achieve yours. Everybody wins! Everybody talks about being “customer-centric” in their email marketing plans. “Putting the customer first”… keep reading →
We’ve gathered a few of our favourite 2018 email marketing trends and predictions articles here for your ease. The bullet points are here to skim, but each one is definitely worth a proper read! Got any other hot tip for email marketing in 2018? Let us know!