Wow! I’m still buzzing from the fantastic Holistic Live Circle we hosted recently with our friends at Pure360. Komal Helyer, Pure360’s marketing director, and I talked with marketers from a wide range of industries about what they’re doing right now to increase conversions: what works, what doesn’t, and how marketers can drive higher conversions from… keep reading →
A guest post by Jaicee Matthews from Pure360. Holistic Email Marketing, in partnership with Pure360, hosted an intimate invite-only roundtable discussion with leading brands to understand their challenges & successes with email personalisation. Moderated by: Kath Pay, founder of Holistic Email Marketing Attended by: Komal Helyer (Marketing Director at Pure360) and senior CRM & Email… keep reading →
When Taylor Short of Software Advice, a Gartner company, wanted to know more about using hotel guest data to create more engaging email experiences, he turned to Holistic’s Founder and Senior Consultant Kath Pay for advice. “Email marketing remains a valuable and effective method to reach and entice hotel guests with personalized details. Hospitality companies… keep reading →
Last week we had our second Holistic Live! Together, a morning meet up partnered with Pure360. Kath Pay from Holistic Email and Komal Helyer from Pure360 spoke at our recent Marketing Automation event. A big thank you for all the people who came and made it such a fab event with lots of great questions… keep reading →
Why take a customer-first approach? “When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed variously to Abraham Maslow and Mark Twain, refers to what happens when you limit your focus too narrowly on your own objectives without considering the best way to solve a… keep reading →