CONVERT: Achieving the final conversion on the landing page This post is the final in a 3 part series (read Part 1 and Part 2 here) of articles addressing how to effectively increase your email marketing conversions – looking at the third and final step in this process. When planning their email campaign, too many… keep reading →
Humans are lazy by nature. I don’t believe that’s a surprise to many of you, but how many marketers actually use this knowledge to their advantage? Think about it. How many of us know that we have multiple options for buying certain products, yet we gravitate to the brand that provides the easiest checkout or… keep reading →
Blending personas and personalities to increase conversions in email marketing [Part 1] It’s a well-known fact that some of the greatest results can be gained by combining personalisation and persuasive architecture to deliver what the customer wants. In this 2 part post I will look at approaches to leverage 2 types of buyer personas to… keep reading →
An example of Holistic Email Marketing Here’s a taster of what you can look forward to on October 8th at the free International Digital Marketing Summit from Plan To Engage. It’s a free summit held At Your Desk, so why not register? If you can’t make it on the day, register anyhow and view the sessions… keep reading →