In the world of digital marketing, email stands out for its unparalleled return on investment (ROI). But why, despite this, is email marketing often one of the least funded channels in an organization? What can email marketers do to secure the budget they need to elevate their programs? These were the central questions posed in… keep reading →
As the holiday season approaches, email marketers face a crucial challenge: ensuring their emails reach the inbox at the most critical time of the year. In this episode of Email & More, “Deliverability – in Readiness for Holiday Season,” the panel, featuring Kath Pay, Raymond Djikxhoorn, Udeme Ukutt, and Radek Kaczynski, shares invaluable insights on… keep reading →
Our latest episode of Email & More: A Q&A With… delved into the exciting realm of interactive email marketing. Hosted by Skip Fidura, the panel featured Kath Pay, Jodi Ceason, and Kisha Anderson, who shared their experiences and insights on making emails more engaging and interactive. Particular thanks to Jodi for stepping in for Evan… keep reading →
“GenAI is not just a buzzword; it’s a tool that, if used correctly, can significantly enhance the effectiveness of email marketing,” commented Skip Fidura when opening the latest episode of Email More. Tracy Ilunga added to this by highlighting her use of AI for creating engaging subject lines, thereby enhancing customer journeys. Tony Allen shared… keep reading →
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If you don’t track your results long after… keep reading →