What’s holding your email marketing programme back from helping you achieve all of your marketing goals? I’m not asking if something is keeping your programme from advancing. Even successful marketers run into roadblocks. You might think the answer is to shop around for more advanced technology. But, you might end up paying too much for… keep reading →
Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you be better off with a Best-of-Breed approach, combining several tools? We did research on the differences in satisfaction and what to look for in both. Let’s dig in. Best-of-Breed or All-in-One, you have to choose.… keep reading →
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. The benefits are clear, especially if you rely on broadcast email to deliver revenue: 1. You extend your reach with your broadcast email at minimal expense. Inboxes are crowded places these days, and it’s easy… keep reading →
Because email marketers are under-resourced, busy people – and often new to the profession or have nobody to show them the ropes – they look to “best practices” as silver bullets that will fix their problems or keep them on the right side the law Coupled with our history of being associated with spam, it’s… keep reading →