“When all you have is a hammer, every problem looks like a nail.” – Abraham Maslow’s, The Psychology of Science Too often, as marketers, we start with the technology, but if our end goal is to help our customers make decisions, meet needs and achieve goals, then shouldn’t we start with them? Instead of only… keep reading →
This blog offers you many ideas to help you make the wisest technology choices for your company and digital marketing program. I’d like to start with one major consideration: The technology you choose must support, enable and advance your objectives and strategies. Too often, it’s the reverse. A marketer jumps on a shiny and new feature and then… keep reading →
Last Thursday, we presented at Figaro Digital’s Email Marketing and CRM Seminar. We had a great time, with Kath speaking on ‘Realise the Benefits of Holistic Testing’. Holistic Testing is a new testing approach that we’ve pioneered here at Holistic Email Marketing. A regularly-performed test based on a hypothesis is the essence of Holistic Testing.… keep reading →
We already know that email can form the hub of your digital marketing program, with the email address housing all of your information about each customer in your database. Now, I want you to think how email testing can also drive your multichannel testing program to gain insights across your entire customer database. Think about… keep reading →
As you head into the frenzy of the holiday email-marketing season, take a minute to step back and appreciate email’s great strength as the original disruptive marketing channel. Email, in fact, is enjoying a renaissance! Those of us who have made email the centre of our work lives can rightly feel vindicated when study after… keep reading →