Note: There are 3 main steps in the conversion process within email: 1: Convert to open; 2: Convert to click; 3: Convert to final objective (generally on landing page). In this post, we’re focusing on steps #2 and #3. When creating calls to action in email, never lose sight of the fact that email is… keep reading →
Picking up where I left off in my last post, here are more ways to move up from “good” ROI to “amazing” ROI with basic tweaks, updates and alterations: Pre-fill data on landing-page forms. Whether your prospects are signing up for an event, a white paper, a webinar or a newsletter subscription, you should be pre-filling… keep reading →
Like life, email marketing is full of missed opportunities. It happens because email can deliver a substantial ROI with seemingly little effort on your part. But your email could move up from “good” ROI to “amazing” ROI with just a few basic tweaks, updates and alterations: Give your email subscription form the prominence it deserves.… keep reading →
Open There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email,… keep reading →
It sounds obvious but so many of us forget to focus on the objective whatever we are working on, an email campaign, a newsletter series or a solus email. If you state your intent from the off, your path and destination (usually to conversion) are set. It often helps me to think of my objective… keep reading →