Many email marketers tell me that growing their list isn’t within their remit. Since they’re rewarded for sales and revenue and not for list-growing, they don’t pay any attention to this goal. But it always benefits you to grow your list — and here’s why. Go for the easy win – it pays off We… keep reading →
How Goldilocks, Aristotle and The Three Stooges can increase your email results… The rule of three is one of the oldest in the book. Aristotle wrote about about the three unities in his book Rhetoric: dramatic unity of time, place and action. Simply put, people tend to easily remember three things, thus making your messages sticky and… keep reading →
Blending personas and personalities to increase conversions in email marketing [Part 1] It’s a well-known fact that some of the greatest results can be gained by combining personalisation and persuasive architecture to deliver what the customer wants. In this 2 part post I will look at approaches to leverage 2 types of buyer personas to… keep reading →