Life in the marketing trenches can be an exercise of stressful tunnel vision. There can be so much pressure to get the next campaign out the door that there’s no time to sit back and look at the big picture. To achieve anything more than fumbling blindly in the dark marketers need a strategy. This… keep reading →
Calls to Action that Convert Getting the call to action wrong is like tripping at the last hurdle in a leg race. You were doing so well! The subject line drew in the recipient to open it. The content engaged them enough to read it. And then… nothing. The email sits there, the call to… keep reading →
This strategic approach balances customer and brand goals, considering every email as a service-oriented message, even when the ultimate goal is to sell. Achieving the correct balance between using email as a sales tool and using it as a value-adding information and entertainment tool is the key to success. It is also an important part… keep reading →
We email marketers can argue about everything, from acquisition to frequency, AI to organic content, and even what to call the emails we send. (I will go on record now and forever to maintain that we must never, ever, call email campaigns “blasts.”) But one thing we can all agree on is that our channel… keep reading →
Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program,… keep reading →