Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program,… keep reading →
Persuasion: It’s not just the title of a Jane Austen novel. Persuasion is at the heart of all effective advertising and marketing. I’m not talking about dodgy tactics that trick customers into opening and clicking on emails. Instead, I mean the persuasive principles and tactics that help customers to make decisions and move through the… keep reading →
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalise. Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for… keep reading →
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. In a previous post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align… keep reading →
Elevating Email Conversions: Insights from Email & More Leveraging low-hanging fruit in email marketing can lead to substantial increases in conversion rates. Email & More’s panel discussion series brought together top experts to explore practical strategies for enhancing email marketing efforts. If you missed this insightful discussion, you can catch up by watching the complete… keep reading →