Need to send an “Oops!” email? It’s crucial to follow up your error with the right message. Learn from these examples. Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just… keep reading →
They aren’t the same, and if you get it wrong, you’ll leave money on the table. What’s the one thing you would do to make more money from your email program? Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost… keep reading →
If your emails regularly miss the inbox, it’s likely that ISPs are flagging problem addresses in your database and blocking emails to those addresses or sending them to the spam folder. Because customers generally open only the emails they see in their inboxes, we need to persuade an ISP’s automated filters that you’re a reputable… keep reading →
A term originally coined by Forrester, “zero-party data” refers to the information collected directly from an individual. Whether that be from a form, quiz, competition entry, survey and more, this counts as zero-party data. Now you might be thinking, wait, hang on, isn’t that just 1st party data you’re talking about? Seemingly yes but as… keep reading →
When it comes to improving your email programs, it’s all about the numbers Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually… keep reading →