Struggling with low engagement, poor deliverability, or ineffective automation? An email marketing specialist can help optimise your campaigns, drive conversions, and ensure compliance. Discover the key signs that indicate it’s time to bring in expert support to maximise your email marketing ROI and achieve better results.
Explore the latest trends shaping email marketing in Email & More Episode 9. From AI’s growing role to moving beyond open rates, industry leaders Kelly Haggard, Ryan Phelan, and Kath Pay share actionable insights and practical tips for marketers. Watch the full discussion on innovations driving email forward in 2024 and beyond!
How can marketers craft emails that stand out and truly engage their recipients? In Beefree’s webinar, How to Create Emails that Influence and Convert with GenAI by Your Side, Kath Pay provided a hands-on look at how marketers can harness AI to craft emails that not only influence but ethically guide customers toward making purchase decisions.… keep reading →
Unlock the potential of your email marketing campaigns with effective email frequency testing. A well-executed test can prevent revenue loss and reveal opportunities for increased engagement and revenue through higher frequency. If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating… keep reading →
A deep dive into writing prompts for generative AI to create an email campaign brief. In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of… keep reading →