Email marketers have embraced personalisation and AI—but testing tools remain stuck in the past. This blog dives into the limitations of current A/B testing in email, why it matters, and how Holistic’s AI-powered approach could finally close the gap between email and CRO maturity.
Traditional A/B testing tools often limit marketers with narrow scopes and inadequate guidance. This article explores how AI-powered solutions, like the Holistic Testing Methodology, can revolutionize email testing by providing deeper insights, accommodating complex variables, and enhancing strategic decision-making for more effective email marketing campaigns.
Cognitive biases can subtly skew the results of email A/B tests, leading to flawed insights and poor decisions. This article dives into common biases like confirmation bias and loss aversion, and offers strategic solutions to reduce their impact—ensuring your email testing is data-driven, objective, and truly optimized for results.
Struggling with low engagement, poor deliverability, or ineffective automation? An email marketing specialist can help optimise your campaigns, drive conversions, and ensure compliance. Discover the key signs that indicate it’s time to bring in expert support to maximise your email marketing ROI and achieve better results.
Explore the latest trends shaping email marketing in Email & More Episode 9. From AI’s growing role to moving beyond open rates, industry leaders Kelly Haggard, Ryan Phelan, and Kath Pay share actionable insights and practical tips for marketers. Watch the full discussion on innovations driving email forward in 2024 and beyond!