Objective-led testing drives more meaningful results in email marketing by aligning with strategic goals. A hypothesis-driven approach fosters long-term gains, reliability, and insights beyond campaign-level metrics. Embrace a holistic testing methodology to improve not only individual campaigns but your entire marketing programme’s effectiveness.
One of the best things about email marketing is how easily you can experiment with different parts of your campaigns to measure how they’re working and to find ways to improve them for better results. This process, called testing (or “experiments” within Iterable), is a best practice for email marketers because it helps you make… keep reading →
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. The benefits are clear, especially if you rely on broadcast email to deliver revenue: 1. You extend your reach with your broadcast email at minimal expense. Inboxes are crowded places these days, and it’s easy… keep reading →
Because email marketers are under-resourced, busy people – and often new to the profession or have nobody to show them the ropes – they look to “best practices” as silver bullets that will fix their problems or keep them on the right side the law Coupled with our history of being associated with spam, it’s… keep reading →