Innovate Your Mindset to Reimagine Your Marketing

Explore how innovative thinking can revolutionise email marketing. By rethinking best practices, overcoming outdated methods, and embracing strategic testing, email marketers can break free from limitations and better connect with customers. Learn how to drive lasting engagement by prioritising a holistic, permission-based approach.

The Challenges of Email Marketing Attribution

Email marketing attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does. But it is a topic that deserves much more attention. The more… keep reading →

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Top Tips from Holistic Live! Together With Pure 360

We recently had another fantastic Holistic Live! Together event in London and Manchester.  Thanks to everyone who attended – it was great to see you all!  For those who couldn’t make it, or those who just want a reminder, here are a couple of top tips from our presentation: Optimising your forms for Increased Conversions… keep reading →