Marketing Automation: Using a Customer-First not Channel-First Approach at B2B Expo – 14:45 28 March, Theatre 7

By Kath Pay

B2B Marketing Expo 2017

B2B Marketing Expo 2017 is packed with the most innovative and influential figures working in marketing today and it’s free to attend! Designed for the country’s top marketing professionals, the event provides you with the opportunity to hear from the most influential leaders in marketing.

We’re pleased to announce that Holistic Email Marketing’s CEO & Founder Kath Pay will be speaking on the first day of the event at Theatre 7 at 14:45 on Marketing Automation: Using a Customer-First, not Channel-First Approach, and Holistic Email have a stand for both days, stand B1018

About Kath…

Kath lives and breathes email marketing, and has over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council. She is regarded as an industry thought leader, one of the World’s Top 50 Email Marketing Influencers, and is an internationally renowned speaker.

Years ago she coined the phrase “Holistic Email Marketing” and she devotes her time to developing customer-centric journeys and optimal customer experiences using a holistic, multi-channel approach.

Get inspired about customer-first marketing automation!

Automation is often portrayed as impersonal. But marketing automation can help you create the opposite: timely, relevant and highly personalised messages that speak to your individual customers’ needs and creates the ideal customer experience. Too often we start with technology, but if our end goal is to help our customers make decisions, then shouldn’t we be starting with the customer? By combining social psychology with automation we deliver more conversions.

Come say hi and get a pen (and a whitepaper)

We have our very own stand, stand B1018 and some pretty nice pens to giveaway (exciting!) plus a taster white paper on Customers Over Channels: Why Holistic Marketing Automation Takes a Customer-First Approach that will be released that day!

And come see Kath speak on the first day 28th March, Theatre 7 at 14.45!!You can register for free tickets here and we look forward to seeing you there!

Interested in finding out more? Check out how the awesome team at Holistic Email Marketing can help take your email programme to the next level.