Welcome to our latest blog post, where we delve into the heart of testing email marketing, inspired by Season 4, Episode 2 of “Email & More – The Art of Experimentation in Email”. The episode, masterfully hosted by Skip Fidura, brings a wealth of experience and insights from a panel of marketing experts. This discussion… keep reading →
Recession-proof email marketing – when times get tough, marketing budgets get cut. At the same time, we know businesses that keep investing in email marketing during a recession end up better off when the economy improves. Email marketing can be your most effective channel thanks to its low cost and direct connection to your customers’… keep reading →
A tough topic: Recession-proof email marketing. What goes up must come down, and in the business world that coming down can be very hard and sudden indeed. A recession has arrived, customers are spending less, and a company must look to tighten its belt. Three areas tend to stand out for cost-saving: rent and physical… keep reading →
“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA… keep reading →
The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. But not all data is equally… keep reading →