Email is a highly powerful ‘push’ marketing channel. It enables brands and membership organisations to promote their products and services to customers and members in a convenient, timely and cost-effective way. Yet, despite its formidable reach, email was often underestimated as a channel before Covid-19 struck. Email used to be seen as an option of… keep reading →
Everyone talks about lifecycle marketing – but is it still a useful strategy for email marketers? This is a controversial topic, especially because we know how well email aligns with points in the customer lifecycle. A blue-ribbon panel of email experts debated this concept fearlessly during Holistic Email Marketing’s recent discussion, Email & More …… keep reading →
Need to send an “Oops!” email? It’s crucial to follow up your error with the right message. Learn from these examples. Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just… keep reading →
Understanding and implementing an effective lifecycle marketing strategy is crucial for success. Our recent Email & More panel brought together top minds in the industry to delve into the nuances of lifecycle marketing, automation, and customer engagement. Lifecycle Marketing: A Strategic Approach Lifecycle marketing centers on creating a tailored experience for customers at each stage… keep reading →
How to start an email A/B testing campaign? Start email A/B testing by creating a hypothesis that sets the foundation for a successful testing strategy. If your hypothesis is incorrect, the statistical significance of the test result will be impacted. One reason A/B testing suffers is that many marketers are hesitant while developing hypotheses.… keep reading →