As the world of email marketing continues to evolve, staying ahead of trends is crucial for success. In a recent episode of the “Email & More” series, experts gathered to discuss the latest email marketing trends and how they can be leveraged for better engagement and results. This insightful webinar is available here, and it’s… keep reading →
Need to send an “Oops!” email? It’s crucial to follow up your error with the right message. Learn from these examples. Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just… keep reading →
Crafting persuasive copy that captures and retains your audience’s attention is more important than ever. In Episode 7, Season 3 of Email & More, experts came together to share their insights on what makes email copy truly persuasive. This episode is a must-watch for anyone looking to refine their email marketing strategy and improve engagement… keep reading →
Don’t let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program. In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing… keep reading →
Email is a highly powerful ‘push’ marketing channel. It enables brands and membership organisations to promote their products and services to customers and members in a convenient, timely and cost-effective way. Yet, despite its formidable reach, email was often underestimated as a channel before Covid-19 struck. Email used to be seen as an option of… keep reading →