Last week I attended emailexpert‘s Inbox Expo summit in Valencia, Spain. It was an amazing event set in a beautiful location and brought together some of the greatest email minds from across the globe. The event was a chance for all email marketers to get together to share, discuss and debate not just our successes… keep reading →
Welcome to another insightful recap of Email & More, where we dive deep into the world of email marketing. For those new to the show, each episode showcases a different topic with a panel of experts ready to answer your questions. Today, we’re talking about deliverability – a critical aspect of email marketing that ensures your… keep reading →
Ever wondered why some emails drive more sales than others, even when they look equally appealing? In this episode, our experts uncover the secrets behind designing emails that truly convert. In this episode of Email & More, moderator Skip Fidura, was joined by Ornella Gallo, Adeola Sole, and Kath Pay. They discussed how to design… keep reading →
If your emails regularly miss the inbox, it’s likely that ISPs are flagging problem addresses in your database and blocking emails to those addresses or sending them to the spam folder. Because customers generally open only the emails they see in their inboxes, we need to persuade an ISP’s automated filters that you’re a reputable… keep reading →
As email marketers, we know we need to personalize the messages we send our subscribers and customers. I can’t think of a single statistic, case study or survey that claims an email program made up of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages… keep reading →