As email marketers, we often face a fundamental challenge: how do we ensure our emails are both visually compelling and accessible to a wide range of users? With AI and new accessibility tools shaping the future, it’s time to rethink email design principles. One key lesson? It’s not just about the aesthetics of an… keep reading →
A/B testing has become a foundational strategy in email marketing, offering marketers the opportunity to optimise engagement, increase conversions, and make data-driven decisions. Whether it’s testing subject lines, email content, or call-to-action buttons, A/B testing allows for continuous refinement of email campaigns. Drawing on a wealth of industry insights, this post summarises key best practices… keep reading →
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting… keep reading →
Unlocking Growth: Strategies for Expanding Your Email Marketing List Building a quality email list is often considered one of the most challenging aspects of email marketing. Whether you’re a seasoned marketer or just beginning to cultivate a subscriber base, it takes more than just a standard opt-in form to attract and retain valuable leads. In… keep reading →
In the world of digital marketing, email stands out for its unparalleled return on investment (ROI). But why, despite this, is email marketing often one of the least funded channels in an organization? What can email marketers do to secure the budget they need to elevate their programs? These were the central questions posed in… keep reading →