We’ve spent years refining how we get customers to buy. We test subject lines, optimise send times, personalise content, and analyse every click and conversion to understand what worked. The entire focus has been on getting someone from interest to action as efficiently as possible. And for a long time, that made sense. But the… keep reading →
TikTok forces creators to earn attention in seconds. Email marketing needs to do the same. Email marketing has been declared dead every time a new digital technology appears in all its shiny newness. Yet, it remains one of the most effective, profitable and controllable digital channels available to marketers. But so much of the promotional… keep reading →
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost exclusively on the product and the buying experience. You see these emails in your own inbox:… keep reading →
Most email strategies aren’t strategies at all. They’re well-organised, well-intentioned, and often quite impressive on paper. They include campaign plans, automation roadmaps, segmentation ideas, and testing schedules. There’s usually no shortage of activity, and plenty of effort has gone into deciding what to do next. But when you look closely, something is missing. There’s no… keep reading →
Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost exclusively on the product and the buying experience. You see these emails in your own inbox: “Thanks for your purchase” “Your product is on its way” “Here’s an updated shipping schedule” “We just delivered your… keep reading →