Testing is as essential to your email success as an up-to-date and accurate email address database. It can give you enormous insights into your audience across channels and makes you far more efficient when building campaigns. The increased revenue you will earn from testing will help you create better marketing messages and more than offset… keep reading →
What kind of email marketer are you? This question sounds like a sketchy Facebook quiz. But I’m asking for a legitimate reason. Here’s the set-up: An email marketer—sometimes a novice but not always—asks whether double opt-in is the only way to add subscribers to a mailing list that complies with data privacy laws and email… keep reading →
Bill asked me to lead a discussion based on my article/case study: 0% to 100% in Gmail? Yes, It Happened, and Here’s How! We tend to treat deliverability as a dirty secret and more often than not only ever hear bad stories – so let’s flip it and share our successes. So I thought this is… keep reading →
We’ll be the first to admit that many email marketing “best practices” are basically BS, but is double opt-in one of them? We’re about to open Pandora’s inbox on this controversial topic, but first: a refresher. What Is Double Opt-In? Double opt-in (DOI), as defined succinctly by Litmus, is the subscription process where a new… keep reading →
Email marketing in the United States and the United Kingdom has much in common, but there’s plenty of difference between the two countries. Sure, some surface differences exist regarding our use of the English language: color/colour, cart/basket, Main Street/High Street, holiday/Christmas. Plus, U.S. marketers haven’t caught on to the “payday” or “bank holiday” promotions that… keep reading →