Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. In a previous post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align… keep reading →
Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. But all too often they recycle the same old ideas or serve as thinly disguised… keep reading →
The panel was unanimous – as much as possible emails should strive to make recipients feel special by addressing their particular needs while making things as simple as possible for them to get through. “Customer experience is not just at the checkout or when choosing a delivery slot, but at every touchpoint that you share… keep reading →
A deep dive into writing prompts for generative AI to create an email campaign brief. In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of… keep reading →
“Email is one of the first impressions that people will have of your company. It’s like going to a new doctor whose office plants are dead. What impression does that give?,” panel guest Evan Diaz said about email’s role as an important brand ambassador. Evan joined moderator Skip Fidura and Holistic CEO Kath Pay on 19th… keep reading →