Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you be better off with a Best-of-Breed approach, combining several tools? We did research on the differences in satisfaction and what to look for in both. Let’s dig in. Best-of-Breed or All-in-One, you have to choose.… keep reading →
One of the best things about email marketing is how easily you can experiment with different parts of your campaigns to measure how they’re working and to find ways to improve them for better results. This process, called testing (or “experiments” within Iterable), is a best practice for email marketers because it helps you make… keep reading →
Holistic Email Marketing, along with email technology provider Tripolis, set out to survey how satisfied or dissatisfied, and why, marketers were with their email service providers. The Email Marketing Vendor Satisfaction Report found that the answers varied across the board. You can see the results below: Medium-size to Enterprise-Level In general, marketers who use medium-size… keep reading →
Kath Pay: Welcome to the second of the new format weekly Influencer discussions! Absolutely chuffed to be leading this discussion and I really hope we all get to share our trials and tribulations when it comes to both accurately measuring and attributing success for email. My thoughts are that by sharing what we’ve found works… keep reading →
Email marketing attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does. But it is a topic that deserves much more attention. The more… keep reading →