Hey Kath, you being an expert in the email marketing industry offering holistic services, I’m sure fellow marketers would love to be enlightened with your insights into Email Metrics Analysis & How to Create Better Campaigns from it. Well to start with, what are the most important email metrics you can measure from an email… keep reading →
CNBC recently carried a news grabbing clickbait headline about email marketing being decimated by GDPR. As this is not what I’m seeing, I discussed with Tim Watson of Zettasphere, a long-time friend and fellow email marketing consultant, to get another opinion. Having both worked together on the UK DMA Email Marketing Council for 10 years each to… keep reading →
As marketers, we focus almost exclusively on the science of personalization – gathering the data, setting up segments and triggers, figuring out the mechanics of automating emails, creating and testing the email content and coordinating with other channels to create an omni-channel approach. We aren’t as well versed in the art of personalization—the ideas and practices… keep reading →
The company’s database containing email addresses, gained through web forms, has always been an email marketer’s greatest asset. Many marketers are re-learning that lesson in the wake of GDPR implementation in May 2018. Although GDPR did not mandate re-permissioning email addresses, many brands in EU countries chose to go that route to comply with its… keep reading →
We recently hosted another Holistic Live! Circle roundtable, joined with our sponsors Emarsys and Zmags. Moderated by our own Kath Pay, with Dave Littlechild, Global Partner at Emarsys, and Chris Osborne, European Operations for Zmags assisting in the discussions. Joining us were senior CRM & Email Marketers from Which!, L.V, Mr. Porter, Anthropologie, Ralph Lauren,… keep reading →