Choosing a new email or marketing automation platform is like being invited to pick out your own present from an array of tempting goodies. Will you pick the one that makes you happy? Or, will you end up with buyer’s remorse? This article offers you many excellent ideas to help you make the wisest technology… keep reading →
Last Wednesday, 5th July, we went up to Manchester for Holistic Live! Together; our event ‘It’s all about Marketing Automation’ with inspiring yet practical talks by Kath Pay of Holistic Email Marketing & Komal Helyer of Pure360. We were absolutely chuffed with the brilliant feedback we received, it was so good to see how everyone… keep reading →
Do you have a holistic testing strategy? Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you already know… keep reading →
A guest post by Jaicee Matthews from Pure360. Holistic Email Marketing, in partnership with Pure360, hosted an intimate invite-only roundtable discussion with leading brands to understand their challenges & successes with email personalisation. Moderated by: Kath Pay, founder of Holistic Email Marketing Attended by: Komal Helyer (Marketing Director at Pure360) and senior CRM & Email… keep reading →
Your customer data is a goldmine of information just waiting to be discovered. You know that emails which reflect a customer’s data are more relevant and likely to be acted on, but too many marketers stop at basics like name, gender or location. Deeper data-mining can unlock insights about your buyers that help solve business… keep reading →