At the recent Email Innovations Summit in London, Holistic’s CEO, Kath Pay had the pleasure of chairing a panel discussing “How to Prioritise your Customer – The Ins and Outs of Being Customer-Centric.” She led an impressive team of panellists, consisting of Marketing and CRM heads from Microsoft, Arsenal Football Club and Secret Escapes. If… keep reading →
We asked the best email marketing experts the burning question: “What are some top recommendations for increasing conversions throughout the customer journey?” So we asked 12 of the best email marketing experts what their top recommendation was…all is revealed below! So, get comfy and settle in for some insightful tips from Kath Pay, David Daniels,… keep reading →
Choosing a new email or marketing automation platform is like being invited to pick out your own present from an array of tempting goodies. Will you pick the one that makes you happy? Or, will you end up with buyer’s remorse? This article offers you many excellent ideas to help you make the wisest technology… keep reading →
Last Wednesday, 5th July, we went up to Manchester for Holistic Live! Together; our event ‘It’s all about Marketing Automation’ with inspiring yet practical talks by Kath Pay of Holistic Email Marketing & Komal Helyer of Pure360. We were absolutely chuffed with the brilliant feedback we received, it was so good to see how everyone… keep reading →
Do you have a holistic testing strategy? Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you already know… keep reading →