Interactive, creative and innovative emails to inspire your email marketing. Email marketing consistently ranks as one of the most effective marketing channels in terms of ROI. But to stand out in a crowded field you need to optimise for device, utilise the latest technology, and have compelling creative. Without any of this crucial trio your… keep reading →
Last Thursday, we presented at Figaro Digital’s Email Marketing and CRM Seminar. We had a great time, with Kath speaking on ‘Realise the Benefits of Holistic Testing’. Holistic Testing is a new testing approach that we’ve pioneered here at Holistic Email Marketing. A regularly-performed test based on a hypothesis is the essence of Holistic Testing.… keep reading →
Automation is often portrayed as dehumanizing and impersonal. But in email marketing, automation tools can help you create the exact opposite: timely, relevant and highly personalized messages that speak to your individual customers’ needs and objectives. You just can’t do that with one-size-fits-all emails. Automation makes personalization scalable. Unless you’re prepared to create an email… keep reading →
We talk a lot about how to wake up inactive subscribers and customers, but none of the usual strategies and tactics tackle one of the root causes: Your email’s personality doesn’t appeal to most of your subscribers.Here’s what I mean: Your emails might appeal mainly to people who have only one or possibly two of… keep reading →
Yesterday we had our first Holistic Live! Together, and a great time was had by all! In the past we’ve run webinars, workshops & training days, but this was our first live gathering. And we are super excited to put on our next one! We know the community of email marketers has a healthy appetite… keep reading →