We talk a lot about how to wake up inactive subscribers and customers, but none of the usual strategies and tactics tackle one of the root causes: Your email’s personality doesn’t appeal to most of your subscribers.Here’s what I mean: Your emails might appeal mainly to people who have only one or possibly two of… keep reading →
Yesterday we had our first Holistic Live! Together, and a great time was had by all! In the past we’ve run webinars, workshops & training days, but this was our first live gathering. And we are super excited to put on our next one! We know the community of email marketers has a healthy appetite… keep reading →
Litmus, Liveclicker and Unbounce speak on conversion optimisation for ecommerce Conversion Rate Optimisation (CRO) can be a very complex creature – particularly when it comes to optimising ecommerce sites and campaigns using Email marketing to engage our audience. The opinions in this article focus on email marketing. A common theme is that during the process of optimisation… keep reading →
We already know that email can form the hub of your digital marketing program, with the email address housing all of your information about each customer in your database. Now, I want you to think how email testing can also drive your multichannel testing program to gain insights across your entire customer database. Think about… keep reading →
No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme: Email generates a generous return on investment, higher than any other digital marketing channel, including search and social media. Email extends the reach and power of every other marketing channel you use, whether it’s digital, mobile, print,… keep reading →