Following email marketing influencers on Twitter is not only a great way to stay in the know about trends, to gather best practices, and to learn new things–but it can help your business, too. The more you know and apply, the stronger your email marketing becomes. However, you can’t follow everyone. For this post, we’ve… keep reading →
Automation is one of the best things ever to happen to email. Automation, ironically, puts us as close as we can get to the Holy Grail of marketing communications – the 1:1 message – without having to manually send a message to each of our subscribers. Instead of sending one message designed to appeal as broadly… keep reading →
The possibilities and potential for machine learning never fail to amaze me, whether they could make my personal life easier (now my kitchen appliances can talk to each other, but do I want to know what they’re saying about me?) or open up new vistas for email marketers. In case you’re wondering whether machine learning… keep reading →
“Machine learning” has moved out of science fiction and into real-life applications, like powering Tesla cars that run on autopilot and robots that can beat humans at the Japanese game of Go. For marketers, it gets them closer to their email nirvana: true 1:1 personalisation on a mass scale. Machine learning, at its simplest, is… keep reading →
I recently received an email from a company whose content I really enjoy. More than that – as I am in contact with many brands who would benefit from using their service, I have referred clients to them over the past year. However, to my dismay (as a subscriber) I received the following email from… keep reading →