Campaign Monitor did a roundup of 10 predictions for 2016 by 10 leading experts. Kath was asked to contribute… Email campaigns will predict the content you want One of the things that marketers are constantly struggling with is optimizing their campaigns, with the objective of being able to deliver emails that are valuable to the… keep reading →
Subject lines are always a challenge to most email marketers. Here are a few key do’s and don’ts to keep in mind when you write your next one. Do craft your subject line immediately after writing your objective The simple act of writing your subject line first will help you to stay focused on the… keep reading →
Note: There are 3 main steps in the conversion process within email: 1: Convert to open; 2: Convert to click; 3: Convert to final objective (generally on landing page). In this post, we’re focusing on steps #2 and #3. When creating calls to action in email, never lose sight of the fact that email is… keep reading →
Picking up where I left off in my last post, here are more ways to move up from “good” ROI to “amazing” ROI with basic tweaks, updates and alterations: Pre-fill data on landing-page forms. Whether your prospects are signing up for an event, a white paper, a webinar or a newsletter subscription, you should be pre-filling… keep reading →
Like life, email marketing is full of missed opportunities. It happens because email can deliver a substantial ROI with seemingly little effort on your part. But your email could move up from “good” ROI to “amazing” ROI with just a few basic tweaks, updates and alterations: Give your email subscription form the prominence it deserves.… keep reading →