CONVERT: Achieving the final conversion on the landing page This post is the final in a 3 part series (read Part 1 and Part 2 here) of articles addressing how to effectively increase your email marketing conversions – looking at the third and final step in this process. When planning their email campaign, too many… keep reading →
Examples and best practices for converting your subscribers to click and take action Continuing my 3-part series on increasing email marketing conversions – Open > Click > Convert, in this post we’re looking at the second step in this process. This step is the most obvious one you’ll want to acheive and often most resource and attention is given… keep reading →
Converting your subscribers to open and read the email There are 3 key steps to increasing email marketing conversions and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider… keep reading →
Over the years I’ve discovered that many email marketers perform email marketing as their job, yet they don’t use many of the basic principles of marketing that other channels, both online and offline, use. It seems many email marketers are not actually focused on marketing at all, but instead simply emphasize creating and sending. Now… keep reading →
Attend any email marketing conference that has a session on subject lines, and I can guarantee it will be filled. Our fascination with them isn’t a mystery, as in essence we’re all on the search for the silver bullet: a subject line that will always work. Sadly, that silver bullet doesn’t exist. Even when a… keep reading →