It sounds obvious but so many of us forget to focus on the objective whatever we are working on, an email campaign, a newsletter series or a solus email. If you state your intent from the off, your path and destination (usually to conversion) are set. It often helps me to think of my objective… keep reading →
Humans are lazy by nature. I don’t believe that’s a surprise to many of you, but how many marketers actually use this knowledge to their advantage? Think about it. How many of us know that we have multiple options for buying certain products, yet we gravitate to the brand that provides the easiest checkout or… keep reading →
So you’ve been “relegated” to the Promotional tabs in Gmail. Accept it and deal with it. Or, embrace it! It is actually good news. Let me explain. The email inbox is a busy place — and I’m not just referring to the number of emails that are sent to an inbox every day. I’m actually… keep reading →
The Importance of the Customer Journey in Email Marketing What is customer journey email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the term “Holistic Email Marketing,” which I feel describes a more comprehensive approach for email… keep reading →
Many email marketers tell me that growing their list isn’t within their remit. Since they’re rewarded for sales and revenue and not for list-growing, they don’t pay any attention to this goal. But it always benefits you to grow your list — and here’s why. Go for the easy win – it pays off We… keep reading →