Holistic Blog

Using Personas for Email Marketing

Blending personas and personalities to increase conversions in email marketing [Part 1] It’s a well-known fact that some of the greatest results can be gained by combining personalisation and persuasive architecture to deliver what the customer wants. In this 2 part post I will look at approaches to leverage 2 types of buyer personas to… keep reading →

Integrate search and email marketing using intelligent personalisation

An example of Holistic Email Marketing Here’s a taster of what you can look forward to on October 8th at the free International Digital Marketing Summit from Plan To Engage. It’s a free summit held At Your Desk, so why not register? If you can’t make it on the day, register anyhow and view the sessions… keep reading →