Persuasion: It’s not just the title of a Jane Austen novel. Persuasion is at the heart of all effective advertising and marketing. I’m not talking about dodgy tactics that trick customers into opening and clicking on emails. Instead, I mean the persuasive principles and tactics that help customers to make decisions and move through the… keep reading →
How much time and money does your email marketing team invest in trying to reconnect with customers who have seemingly gone silent? In doing so, you might miss your focus to increase customer lifetime value by not engaging with loyal customers who contribute more significantly to your revenue. Naturally, you can’t ignore customers who might… keep reading →
As the cynical say, you can prove anything with statistics and in the world of email marketing there’s no shortage of numbers to pick from. Emails sent, emails opened, click-throughs and more are all fastidiously reported by our platforms. But all those numbers are for nothing if we’re using them wrong. And there are few… keep reading →
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalise. Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for… keep reading →
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. In a previous post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align… keep reading →