Leading Email Marketing Strategist and Visionary Thought Leader
Kath has dedicated over 26 years to mastering the art of email marketing, establishing herself as a top email marketing strategist. Her extensive experience includes a decade on the UK DMA Email Marketing Council and multiple stints as a judge at the DMA Awards and the EIS Awards. Her insights have shaped industry standards, earning her international acclaim as a thought leader.
Kath’s pioneering contributions were recognised with the EEC’s Thought Leader of the Year Award in 2021. She is also the celebrated author of “Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers.” This best-selling book, available on Amazon, was honoured with the Highly Recommended award in the Sales & Marketing category at the 2021 Business Book Awards.
Who Kath Has Helped
Over the years, as a leading email marketing strategist, Kath has improved the email marketing programmes of renowned brands, including:
- eBay
- Tommy Hilfiger
- Transport for London
- Southbank Centre London
- National Theatre London
- Ocado
- TJ Maxx
- Marks & Spencer
- Net-a-Porter
- Secret Escapes
- VisitScotland
Her holistic strategies deliver measurable results, proving their effectiveness across a wide range of industries.
Pioneering the Holistic Approach
In 2009, Kath introduced the “Holistic Approach” to email marketing, revolutionising the field by moving beyond the then-popular “multi-channel” and “omni-channel” strategies. Her methodology prioritises integrating psychology, behavioural science, and user experience to drive exceptional results. Today, this approach is widely respected and adopted throughout the industry.
Consultant and Trainer
Kath has spearheaded email marketing and personalisation training at Econsultancy for over 10 years, shaping her reputation as an esteemed email marketing strategist and trainer. She has also delivered courses for IDM, Digital Doughnut, B2B Marketing, and Emarketeers, and lectured at Manchester Metropolitan University’s MSc in Digital Marketing Communications.
Global Speaker and Writer
A globally recognised speaker, Kath has keynoted or presented at more than 200 conferences across five continents, influencing industry practices worldwide. Her engagements include the EmailEvolution Conference in the USA and AdTech London.
Kath is also an active contributor to leading digital marketing sites like Econsultancy.com, OnlyInfluencers.com, and Smartinsights.com, where she shares her expertise through guides, whitepapers, and benchmark reports, further enhancing her influence as an email marketing strategist and thought leader.
Work with Kath
Whether you’re looking for comprehensive audits, lifecycle automation strategy, or A/B testing expertise, Holistic Email Marketing offers tailored services designed to meet your needs:
- Email Marketing Audits: Gain detailed insights into your current email campaigns and identify opportunities to improve engagement and conversions.
- Deliverability Audits: Ensure your emails reach inboxes by identifying and addressing issues that affect email deliverability. Our audits provide actionable recommendations to optimize your sender reputation and improve inbox placement.
- Strategy Development: Craft a holistic email marketing strategy tailored to your goals, audience, and brand.
- Marketing Automation Consultant: Streamline your email marketing workflows with expertly designed automated programs. From mapping customer journeys to creating tailored automated sequences, we help you maximize the impact of every touchpoint.
- Email Marketing Coaching: Receive personalised guidance to refine your email marketing skills, strategies, and execution. Whether you’re new to email marketing or looking to enhance your expertise, our one-on-one coaching sessions are tailored to your specific needs and goals.
- A/B Testing & Optimisation: Use data-driven insights to test and optimise your email performance for continuous improvement.
Let me help you take your email marketing to the next level.
Ready to Elevate Your Email Strategy?
Kath’s 26 years of groundbreaking experience in email marketing have driven success for top brands worldwide. For a limited time, she’s offering a free 30-minute consultation – designed to give you actionable insights into refining and enhancing your approach.
Kath’s thought leadership can be found on some of these sites:
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Holistic Email Marketing, The Book
Discover More →Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards. About the Book It’s time to put the ‘marketing’ back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve… keep reading →