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Revitalise Your Email Marketing with Holistic Email Marketing’s Proven Optimisation Approach
In today’s inbox landscape, standing out requires more than just eye-catching designs and clever subject lines; it demands a strategic, data-led approach that evolves with each audience insight. Our Email Marketing Optimisation service does just that—using our unique Holistic Testing Methodology to transform your campaigns, elevate engagement, and drive measurable results.
What is Email Marketing Optimisation?
At Holistic Email Marketing, optimisation isn’t about making one-off changes; it’s about creating a dynamic, continuously improving experience that evolves with your audience. Our approach goes beyond standard metrics to uncover what truly engages your recipients and keeps them coming back. With every campaign, we look deeper—into design, content, timing, segmentation, and more—to develop strategies that don’t just meet industry standards but redefine them.
Our Holistic Testing Methodology: A Hypothesis-Led Approach to A/B Testing
A/B testing has become a buzzword, but without the right framework, it can yield superficial insights. Our Holistic Testing Methodology takes A/B testing to the next level, grounding each test in a hypothesis-driven approach. This means we don’t just compare random elements; we start by understanding your goals and forming targeted hypotheses that will truly reveal audience preferences and drive your business forward.
Our process includes testing multiple campaign elements simultaneously, so we don’t just identify winning subject lines or images—we uncover the specific messaging, visual styles, timing, and content types that resonate most with your audience. The outcome? A deeper, more accurate understanding of what drives action, engagement, and loyalty from your subscribers.
Why Choose Holistic Email Marketing for Optimisation?
Strategic, Data-Driven Insights at Every Step
Our optimisation service is rooted in rigorous data analysis. At every stage, we analyse your campaign data to identify opportunities for improvement and areas where we can make the most impactful changes. Whether we’re evaluating open rates, click-throughs, or engagement over time, our data insights ensure that every adjustment aligns with your overarching marketing goals.
A Customised, End-to-End Approach
We know that no two brands are the same, which is why our services are tailored to your unique needs. From the initial consultation through to implementation and review, we work closely with your team to ensure our recommendations and optimisations align perfectly with your objectives and audience. And because we view optimisation as a continuous process, we offer ongoing support, working with you to refine and evolve your strategy as your audience and market demands shift.
Our Optimisation Process
- Initial Analysis: We begin with an in-depth audit of your current email strategy, assessing every facet, from design and messaging to timing and segmentation.
- Hypothesis Development and Testing: Using insights from the initial analysis, we formulate strategic hypotheses for testing. These tests cover various elements, including subject lines, CTAs, timing, and visuals, to pinpoint what drives engagement.
- Data Collection and Interpretation: Our team meticulously gathers data from each test, measuring real-time audience response and interpreting results with precision.
- Ongoing Optimisation: Based on our findings, we make continuous, data-driven refinements that enhance performance over time. This iterative process means your campaigns aren’t just optimised once; they’re continuously improving to keep pace with audience trends and preferences.
Key Benefits of Our Email Marketing Optimisation Service
- Improved Engagement: Tailored strategies that speak directly to your audience, increasing open rates, click-throughs, and responses.
- Enhanced Conversion Rates: Insightful testing leads to stronger, more resonant messages, which, in turn, drive higher conversion rates and greater ROI.
- Long-Term Success: With a focus on continuous refinement, our service ensures your campaigns remain fresh and effective in an ever-evolving digital landscape.
Ready to Optimise Your Emails with Holistic’s Email A/B Testing Packages?
Our affordable subscription plans are crafted to deliver consistent, data-driven email optimisation that boosts engagement, conversions, and revenue—all without the burden of a large upfront investment. Designed with a 12-month commitment, these plans empower you to achieve meaningful results over time with strategic A/B testing tailored to your business goals.
Choose the monthly subscription plan that best aligns with your business objectives:
Plan 1: Engagement Booster
Best for: Medium-sized businesses aiming to improve audience engagement with data-driven insights.
What’s Included:
- Holistic Testing: Conduct complex, multi-factor tests on up to 4 campaigns per month.
- Quarterly A/B Testing Plan: A comprehensive roadmap to guide your testing strategy for the quarter.
- Hypothesis Development: Formulate clear, data-backed hypotheses for each test.
- 4 x Wireframe & Test Brief: Detailed wireframes and a structured test brief outlining goals, metrics, and expected outcomes for up to 4 campaigns per month.
- Elements Changed: Experiment with copy, design, images, subject lines, and CTA buttons across up to 4 campaigns per month.
- Detailed Reporting: Advanced reports with key engagement metrics, including open rates and click rates.
- Consultation: Monthly insights call with Holistic consultants to discuss findings and refine testing strategies.
- Tools Access: Use our statistical significance calculator to validate your test results with confidence.
Outcome: Gain valuable insights to drive engagement by systematically testing various campaign elements.
Plan 2: Conversion Optimiser
Best for: Growing businesses focused on increasing conversions and maximising ROI.
What’s Included:
- Holistic Testing: Conduct complex, multi-factor tests on up to 10 campaigns per month, including behavioural triggers, frequency, and personalised content.
- Quarterly A/B Testing Plan: A strategic testing roadmap tailored to drive conversions.
- Hypothesis Development: Create targeted hypotheses that support conversion-focused objectives.
- 8 x Wireframe & Test Brief: Custom wireframes and detailed test briefs for up to 8 campaigns per month.
- Elements Changed: Test multiple factors—behavioural triggers, frequency, personalised content—across copy, design, images, subject lines, and CTAs.
- Conversion-Centric Reporting: In-depth reports with uplift analysis, focusing on conversions and other goal-specific metrics.
- Strategic Workshops: Quarterly workshops to review insights, analyse trends, and set goals for sustained optimisation.
- Exclusive Frameworks: Access our personality and behavioural analysis tools for targeted content personalisation.
Outcome: Drive conversions and ROI with deeper insights that enhance your customer journey and encourage action.
Plan 3: Revenue Accelerator
Best for: Large organisations and eCommerce brands looking for a comprehensive, high-frequency testing strategy to maximise revenue.
What’s Included:
- Comprehensive Testing: Conduct continuous, multi-factor A/B testing on 12 emails per month, including automated journeys, lifecycle stages, and high-frequency campaigns.
- Quarterly A/B Testing Plan: A tailored testing roadmap for high-impact revenue growth.
- Hypothesis Development: Data-driven hypotheses crafted to maximise revenue and customer lifetime value.
- 12 Wireframe & Test Brief: Bespoke wireframes and structured test briefs for continuous testing across 12+ campaigns per month.
- Elements Changed: Extensive multi-variable testing of copy, design, images, subject lines, CTAs, and behavioural triggers.
- In-Depth Reporting: Monthly reports with detailed revenue-impact analysis, including lifetime value and loyalty indicators.
- Dedicated Consultant: Receive ongoing support from a dedicated Holistic Testing consultant for tailored guidance.
- Proprietary Tools Access: Use exclusive Holistic tools for psychological testing and audience segmentation.
- Strategic Consultation: Monthly strategy calls and quarterly deep-dive reviews with our lead consultant.
Outcome: Achieve sustained revenue growth with a strategic, comprehensive approach to A/B testing, maximising customer engagement and business results.
If you don’t see a plan that perfectly suits your needs, we’re happy to work with you to create a customised solution that aligns with your business goals.
Ready to see what targeted A/B testing and optimisation can do for your email marketing programme?
You can read more about our novel approach to email marketing optimisation here:
Five ways advanced email testing can help you send better email
5 Tips to Help You Think About the Big Picture with Test Results
7 common problems that derail A/B email testing success
Where email testing goes wrong, and how to switch to objective-led testing for long-term gain
MOps leaders as scientists: Embracing the scientific method
Transform Your Emails with Data-Driven A/B Testing – Get Started Now!
“Working with Kath and the team at Holistic has taken our email marketing to the next level. A comprehensive audit highlighted actionable ways to improve our efforts, and a consultancy partnership has been valuable in implementing new techniques to improve the customer experience and revenue opportunities from email marketing. Kath’s wide range of experience provides us with support to build our strategy and deliver on objectives. Kath is flexible to work with and always finds time to arrange meetings, which are very enjoyable and informative. Highly recommend.” – Graham McAdam, CRM Marketing Manager, Calmac Ferries
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Email A/B Testing Services
Discover More →Unlock your email marketing potential with tailored A/B Testing Services. Our expert team designs and analyses tests to reveal what resonates most with your audience, from subject lines to design. Gain actionable insights to optimise engagement and drive measurable results, enhancing the impact of your email campaigns.