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Master the Art of Email Marketing with a Globally Acclaimed Expert & Practitioner
Want to master email marketing and revolutionise your results? Kath Pay, a globally acclaimed email marketing expert, has trained thousands of marketers through organisations like Econsultancy, IDM, B2B Marketing, MarketingProfs, MarTech, and more. Her expertise has shaped the careers of industry leaders worldwide.
From strategic innovation and metrics, persuasive copywriting and design, A/B testing & optimisation to actionable personalisation & automation techniques, Kath’s courses are designed to empower marketers like you to create campaigns that deliver results and delight your customers. Having led the IDM (now DMA) Email Marketing Certificate for 8 years and lectured at Manchester Metropolitan University, Kath brings unparalleled expertise. Learn from the expert who’s shaping the future of email marketing.
Some of the brands she has trained are: Bally, Barbour, Paul Smith, Ocado, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, George, Curries, Arsenal FC, Lottoland, City Football Marketing, L’oreal, Care UK, Tesco, Charlotte Tilbury, Hiscox, AAT, British Lung Foundation – just to name a few.
Your next step toward mastery starts here. Find your course today ⤵️
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Write to Convert: Persuasive Email Copywriting Essentials
Discover More →1 Ready to Write Copy That Converts? What if you could write emails that not only catch your reader’s eye but also drive them to take action? Join us for a two-day, intensive course that’s designed to help you master the art and science of persuasive copywriting. Whether you’re new to email marketing or… keep reading →
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Next-Gen Email Design: Psychology, Trends, and Techniques
Discover More →Join our comprehensive training to master mobile-first email design, persuasive CTAs, accessibility, and cutting-edge trends for optimal engagement.
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From Hypothesis to Success: The Complete Guide to Email A/B Testing
Discover More →Join our comprehensive workshop to master A/B testing methodologies, enabling data-driven decisions that elevate your email campaigns’ effectiveness and audience engagement.
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Tailored & Timely: Your Guide to Email Personalisation and Automation
Discover More →Join our immersive training to master personalised email strategies and lifecycle automation, transforming your campaigns into powerful tools for customer engagement and business growth.
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Strategic Email Marketing: From Vision to Metrics
Discover More →Looking to craft a high-performing email marketing strategy and measure its impact with precision? Our Strategic Email Marketing Masterclass is designed to empower marketers like you to create, execute, and optimise campaigns that deliver real results. All of that for ONLY £200! Why This Course is Unique Proven Expertise in Strategy and Metrics: Learn from… keep reading →
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In-house email marketing training
Discover More →Need Bespoke Online Email Marketing Training for Your Team? Empower your team with customised email marketing training from Holistic Email Marketing, delivered exclusively online and tailored to meet your organisation’s unique needs. Led by Kath Pay, one of the UK’s leading email marketing experts, our online training sessions bring practical, in-depth learning directly to your… keep reading →