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Ready to super-charge your email testing?
Thursday & Friday 30-31 January 2025
Thursday & Friday 3-4 April 2025
Day 1: 10.30 am – 2 pm US/Eastern
Day 2: 10.30 am – 2 pm US/Eastern
ONLY £200 for 7 hours of in-depth training over a 2 day course
Book in for January 2025 Book in for April 2025
Are your email campaigns delivering the results you need? Do you feel like you’re guessing what works instead of knowing? Step into the world of data-driven decision-making with the Email A/B Testing Bootcamp.
This 2-day workshop will equip you with the skills to design, execute, and analyse A/B tests that don’t just improve metrics—but deliver actionable insights into your audience. Whether you’re new to testing or looking to refine your strategy, this course will take you from foundational A/B testing concepts to advanced holistic methodologies.
What you’ll gain
- Where to find inspiration for impactful tests.
- How to craft effective, hypothesis-driven tests.
- Structuring tests for reliable and statistically significant results.
- Hands-on practice: Build your first A/B test plan.
- Moving beyond ad hoc testing to long-term, insight-driven strategies.
- Developing a robust testing programme that informs broader marketing efforts.
- Advanced techniques: Multi-factor testing and cross-channel applications.
- Practical exercise: Create a holistic testing strategy for your email campaigns.
You’ll leave with hands-on experience and the confidence to design emails that convert!
This course spans two consecutive days, with 3 hours of live instruction each day. Day 1 focuses on persuasion principles and buyer psychology, while Day 2 covers email design techniques and trends. Expect a total of 7 hours of expert training, evenly spread over the two days.
All of that for ONLY £200!
Book in for January 2025 Book in for April 2025
Why This Course is Unique
- Expert Trainer: Learn from a professional with decades of experience in email marketing and training, ensuring you gain insights rooted in real-world success.
- Balanced Learning: 70% instruction ensures you learn proven techniques, while 30% practical exercises help you apply what you’ve learned.
- Actionable Insights: You won’t just learn theories—you’ll walk away with strategies, templates, and ideas ready to implement in your next campaign.
Details
30 & 31 January 2025
Day 1: 10.30 am – 2 pm US/Eastern
Day 2: 10.30 am – 2 pm US/Eastern
ONLY £200 for 7 hours of in-depth training over a 2 day course
Training Testimonials
Whether you’re new to email marketing or you’ve been doing it for a while but feel stuck, you should join Kath for one of her all-day training sessions. At the end of the day you will be inspired, you’ll feel like your knowledge got organised and/or you’ll come out with a plan – you’ll want to test and try to improve what you do because now you will know how. And why.
That’s what happened to me after both sessions I attended (beginner and advanced). Kath’s enthusiasm for email marketing is evident and contagious, and her vast knowledge of the subject helped me figure out what to do next, how to do it and why I should even try. Both times I learned something new and I left with a whole to-do list of all things email. — Marta Sloma, Azimo
Kath was one of the best trainers I’ve met. She set a good pace, structured the course well and the group activities were really valuable. I came away with enthusiasm, deep knowledge of the subject and ideas to get started straight away. What more could you ask for? – Anonymous
About your Trainer – Kath Pay
Kath Pay is a distinguished email marketing thought-leader with over 26 years of experience, recognised as the EEC’s Thought Leader of the Year in 2021. As the founder and CEO of Holistic Email Marketing, she introduced the “Holistic Approach” in 2009, championing customer-centric, data-driven strategies that have since become industry benchmarks.
Kath is the author of the best-selling book Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers, which was Highly Commended in the Sales & Marketing category at the 2021 Business Book Awards.
She has delivered email marketing and personalisation training for Econsultancy for over a decade, as well as courses for IDM, Digital Doughnut, B2B Marketing, and Emarketeers. Additionally, she led the IDM (now DMA) Email Marketing Certificate for eight years and has lectured at Manchester Metropolitan University’s MSc in Digital Marketing Communications.
Her consultancy has transformed email marketing programmes for leading brands, including eBay, Tommy Hilfiger, Transport for London, Southbank Centre London, National Theatre London, Ocado, TJ Maxx, Marks & Spencer, Net-a-Porter, Secret Escapes, Facebook, and VisitScotland.
A globally recognised speaker, Kath has presented in-person at over 200 conferences across five continents. She is also a prolific contributor to leading digital marketing platforms, such as Martech.org, Econsultancy.com, OnlyInfluencers.com, and Smartinsights.com, where she shares her expertise through guides, whitepapers, and benchmark reports.