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Master Your Email Marketing with a 2-Day Intensive Workshop!
Thursday & Friday 13-14 February 2025
Thursday & Friday 17-18 April 2025
Day 1: 11am – 2pm US/Eastern
Day 2: 11am – 2pm US/Eastern
ONLY £200 for 7 hours of in-depth training over a 2 day course
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Looking to craft a high-performing email marketing strategy and measure its impact with precision? Our Strategic Email Marketing Masterclass is designed to empower marketers like you to create, execute, and optimise campaigns that deliver real results.
What You’ll Learn Over Two Transformative Days
Day 1: Building a Strategic Email Marketing Plan
- Foundations of Email Strategy: Learn how to set goals, leverage buyer psychology, and map the customer journey for maximum impact.
- The Strategy Creation Process: Discover how to gather actionable data, align team capabilities, and prioritise messaging for each stage of the buyer journey.
- Strategic Plan Workshop: Put your knowledge into action by creating a tailored email marketing strategy, complete with audience segments, journey stages, and campaign outlines.
Day 2: Mastering Metrics and Measurement
- Understanding Metrics: Grasp the difference between process and objective metrics, and learn when and how to use them.
- Advanced Metrics: Dive into ROI, conversion rates, and long-tail activity to uncover hidden opportunities in your campaigns.
- Practical Metrics Exercise: Apply your knowledge to real-world scenarios, track key metrics, and propose strategies to improve attribution.
You’ll leave with hands-on experience and the confidence to write copy that converts!
Here’s What You’ll Take Away:
- A Comprehensive Strategic Framework: Learn how to develop a complete email marketing strategy tailored to your business goals and audience needs.
- Mastery of Metrics: Understand which metrics matter most, how to measure them effectively, and how to use insights to refine your campaigns.
- Increased Campaign ROI: Discover how to balance short-term wins with long-term growth to achieve sustainable results and higher returns.
- Data-Driven Decision Making: Gain the skills to gather, analyse, and apply data to guide your email strategy and campaign execution.
- Enhanced Attribution Models: Understand how to track email’s true impact, including long-tail activity, and advocate for bigger budgets and recognition.
- Practical Tools and Techniques: Develop strategies for timing, messaging, and customer journey mapping that you can implement immediately.
- Real-World Applications: Participate in hands-on exercises to build your strategy and measure performance, ensuring actionable takeaways.
- Peer and Expert Feedback: Collaborate with fellow marketers and receive expert guidance to refine your plans and elevate your approach.
- Confidence in Your Email Marketing: Walk away with the knowledge, tools, and frameworks to create impactful, measurable, and successful email campaigns.
All of that for ONLY £200!
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Why This Course is Unique
- Proven Expertise in Strategy and Metrics:
Learn from a seasoned email marketing expert with 26+ years of experience and a track record of training marketers for 20 years. Gain actionable insights from a holistic methodology that integrates psychology, strategy, and measurement into high-performing campaigns. - A Comprehensive, Hands-On Approach:
This two-day course blends 60% foundational learning with 40% practical application, including real-world exercises such as strategy workshops and metrics-driven campaign analysis. You’ll not only learn but also apply techniques directly to your marketing challenges. - Master Both Vision and Execution:
Walk away with a clear strategic framework tailored to your brand’s goals, the ability to align it with customer psychology and journey mapping, and the tools to measure and optimise your success. This is the ultimate course to elevate both your strategy and metrics game, turning insights into measurable growth.
Why Attend?
- Build a strategic framework that balances short-term wins with long-term growth.
- Learn how to align data and psychology to create campaigns that resonate with your audience.
- Gain the skills to measure success holistically and advocate for bigger budgets with confidence.
Who Should Attend?
- Marketing professionals seeking to develop and refine their strategic planning skills.
- Email marketers aiming to improve campaign performance and reporting.
- Team leaders looking to create impactful strategies backed by data-driven insights.
Don’t Miss Out!
Seats are limited, so secure your spot today and learn how to turn data into dollars. Sign up now and take the first step toward email marketing mastery!
Book in for February 2025 Book in for April 2025
Training Testimonials
A fun, interesting and useful course for anyone involved in email marketing – helpful to brush up on your skillset, thought-provoking and reinforces the need to always test & learn (something that many companies seem to forget about!) — Rachel Bermingham, CACI
Kath was a wonderful instructor and clearly both an expert in her field and a good communicator — I would definitely attend another of her courses in the future. I came away from her Email Marketing: Advanced course with countless new ideas to refresh our current strategy, and I feel excited and confident that these ideas will help us exceed our department’s goals. — Kelly Jenkins, Condé Nast Johansens
About your Trainer – Kath Pay
Kath Pay is a distinguished email marketing thought-leader with over 26 years of experience, recognised as the EEC’s Thought Leader of the Year in 2021. As the founder and CEO of Holistic Email Marketing, she introduced the “Holistic Approach” in 2009, championing customer-centric, data-driven strategies that have since become industry benchmarks.
Kath is the author of the best-selling book Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers, which was Highly Commended in the Sales & Marketing category at the 2021 Business Book Awards.
She has delivered email marketing and personalisation training for Econsultancy for over a decade, as well as courses for IDM, Digital Doughnut, B2B Marketing, and Emarketeers. Additionally, she led the IDM (now DMA) Email Marketing Certificate for eight years and has lectured at Manchester Metropolitan University’s MSc in Digital Marketing Communications.
Her consultancy has transformed email marketing programmes for leading brands, including eBay, Tommy Hilfiger, Transport for London, Southbank Centre London, National Theatre London, Ocado, TJ Maxx, Marks & Spencer, Net-a-Porter, Secret Escapes, Facebook, and VisitScotland.
A globally recognised speaker, Kath has presented in-person at over 200 conferences across five continents. She is also a prolific contributor to leading digital marketing platforms, such as Martech.org, Econsultancy.com, OnlyInfluencers.com, and Smartinsights.com, where she shares her expertise through guides, whitepapers, and benchmark reports.