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Master Personalisation and Automation to Transform Your Email Campaigns
Thursday & Friday 20-21 February 2025
Thursday & Friday 1-2 May 2025
Day 1: 11am – 2pm US/Eastern
Day 2: 11am – 2pm US/Eastern
ONLY £200 for 7 hours of in-depth training over a 2 day course
Book in for February 2025 Book in for May 2025
Unlock the power of personalised email marketing and lifecycle automation in this immersive 2-day course designed to transform your approach to email campaigns. Whether you’re looking to engage your audience with tailored experiences or optimise automated programs for maximum conversions, this course provides the tools, strategies, and hands-on experience you need to excel.
Led by a trainer with 26 years of experience in email marketing—including 20 years spent training marketers just like you—you’ll benefit from expert insights and practical examples throughout. This isn’t just theory. We’ve designed the course to be hands-on: 70% of the time is focused on learning key strategies, while 30% is spent applying them through exercises and real-world scenarios.
In just two days—with three hours of focused learning each day—you’ll transform the way you approach email personalisation and lifecycle automation. Whether you’re new to email personalisation and lifecycle automation or a seasoned pro, you’ll leave with practical insights that will take your email marketing to the next level.
What to Expect:
Day 1: Personalisation in Email Marketing
Discover how to create highly relevant and engaging email campaigns that resonate with your audience. Learn to leverage customer data, map their journeys, and design personalised email strategies that drive results.
- Understand the essentials of email personalisation
- Identify impactful touchpoints and lifecycle stages
- Design personalised campaigns using explicit, implicit, and contextual data
Day 2: Lifecycle Automation in Email Marketing
Take your email strategy to the next level with lifecycle automation. Explore how to craft automated programmes that engage users at critical moments in their journey, from 1st-Purchase programmes to re-engagement programmes.
- Master the art of customer journey mapping for automation
- Learn the steps to wireframe and implement automated email sequences
- Develop strategies for improving relevance, timing, and overall results
Here’s What You’ll Take Away:
- A Deep Understanding of Personalisation in Email Marketing: Learn how to craft campaigns that resonate with your audience using explicit, implicit, and contextual data.
- Mastery of Customer Journey Mapping: Discover how to identify key touchpoints and opportunities for personalisation and automation in your email campaigns.
- The Ability to Build Personalised Campaigns: Gain practical skills to create dynamic, targeted email content that engages and converts.
- Expertise in Lifecycle Automation: Learn to design and implement automated email programmes that deliver timely, relevant messages across the customer journey.
- Tools for Data-Driven Decision Making: Understand how to leverage customer data and insights to inform personalisation strategies and optimise campaigns.
- Hands-On Experience: Participate in interactive exercises to develop wireframes for personalised and automated email campaigns.
- Confidence to Implement Personalisation and Automation: Gain actionable steps to apply what you’ve learned directly to your email marketing strategy.
- Insights into Current Trends and Best Practices: Stay ahead of the curve with the latest innovations in email personalisation and lifecycle marketing.
- Measurable Results for Your Efforts: Learn how to define success metrics and measure the effectiveness of personalised and automated email campaigns.
- A Competitive Edge in Email Marketing: Stand out by creating customer-centric, conversion-driven email campaigns that build loyalty and drive business growth.
You’ll leave with hands-on experience and the confidence to write copy that converts!
Don’t miss this opportunity to enhance your email marketing strategy and turn automation into a growth engine for your business.
Secure your spot today and unlock the power of email marketing automation!
All of that for ONLY £200!
Book in for February 2025 Book in for May 2025
Why This Course is Unique
- Real-World Expertise from a Trusted Authority:
Learn from a recognised leader in email marketing with over 26 years of experience. Your instructor has trained thousands of marketers globally and is renowned for introducing psychology and behavioural science into email marketing, ensuring you gain strategies backed by proven success. - Practical, Hands-On Learning:
This course combines theory with action. Spend two-thirds of the time mastering essential concepts like personalisation strategies, customer journey mapping, and lifecycle automation, and the remaining third applying them in guided, real-world exercises to ensure immediate applicability. - Actionable Insights That Drive Results:
Leave the course with a clear roadmap for success. You’ll learn how to identify impactful touchpoints, craft personalised campaigns, and implement automated programmes that engage, convert, and delight your audience. This is more than a course – it’s a transformative experience for your email marketing strategy.
About your Trainer – Kath Pay
Kath Pay is a distinguished email marketing thought-leader with over 26 years of experience, recognised as the EEC’s Thought Leader of the Year in 2021. As the founder and CEO of Holistic Email Marketing, she introduced the “Holistic Approach” in 2009, championing customer-centric, data-driven strategies that have since become industry benchmarks.
Kath is the author of the best-selling book Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers, which was Highly Commended in the Sales & Marketing category at the 2021 Business Book Awards.
She has delivered email marketing and personalisation training for Econsultancy for over a decade, as well as courses for IDM, Digital Doughnut, B2B Marketing, and Emarketeers. Additionally, she led the IDM (now DMA) Email Marketing Certificate for eight years and has lectured at Manchester Metropolitan University’s MSc in Digital Marketing Communications.
Her consultancy has transformed email marketing programmes for leading brands, including eBay, Tommy Hilfiger, Transport for London, Southbank Centre London, National Theatre London, Ocado, TJ Maxx, Marks & Spencer, Net-a-Porter, Secret Escapes, Facebook, and VisitScotland.
A globally recognised speaker, Kath has presented in-person at over 200 conferences across five continents. She is also a prolific contributor to leading digital marketing platforms, such as Martech.org, Econsultancy.com, OnlyInfluencers.com, and Smartinsights.com, where she shares her expertise through guides, whitepapers, and benchmark reports.