Home » eCRM Events » Email & More: A Q&A With… » Email & More Season 2 »
Series 2, Episode 2, Tuesday 2 March 2021
Email & More… Email’s Silver Bullet – Lifecycle Marketing
Join us for this panel on Lifecycle Marketing for Email with moderator Adeola Sole of Holistic Email Marketing and expert panellists; Kath Pay of Holistic Email Marketing, Samantha Iodice of The Sauce Experience, Kait Creamer of Framer, and Alexander Bjerkendahl of Delivery Hero.
Questions from the audience included:
– Where do you begin? With what you’ve already got and try and improve it or start with what you want/a blank piece of paper?
– Do you create segments &/or cohorts within your lifecycle marketing?
– What tips would you give for identifying the various segments/cohorts within your own individual user base?
– What are your recommendation for re-engaging dormant or non engagers in email? Have you tested messaging those users in other channels outside of email?
– In terms of catering content to what they ‘click on’ what technologies or data tools can help without implementing a full preference center data feed?
– As a marketer I often struggle to prioritise brand and relationship building emails due to the lack of short-term tangible benefits. Do you have tips or suggestions to sell low revenue drivers that support longer term retention to the business?
Special thanks to all of our sponsors for helping make Email & More amazing:
Gold Sponsors
Silver Sponsors
