[On-demand] Metrics, hold-out testing and building a business case

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Series 5, Episode 8, 22 October 2024

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Email & More: Metrics, testing and building a business case

Email is a numbers game. Numbers let you know whether your programme is achieving its goals, help you assess which tests performed better, and support your requests for more investment in email. But which numbers matter most? Find out from our panel of experts, who will help you discover the right numbers to build your email growth.

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