Home » eCRM Events » Holistic Live! – Email Marketing Events »
We run regular webinars with the aim of sharing knowledge from both ourselves and guest speakers. We cover all topics to do with eCRM & email marketing, marketing automation, email design and more! We hope you enjoy them!
Be sure to check back here often as we regularly add both upcoming and on-demand webinars here. Alternatively, you can subscribe to get notified of these webinars (and much more!) in your inbox.
-
[On-Demand] Now is the Time to Invest in Email
Discover More → As the yearly budget cycles approach, companies face the pressure of meeting their targets and making crucial decisions about marketing spend allocation. Historically, email marketing has been underfunded, with investments limited to deployment and provider costs. This overlooks the fact that email consistently delivers the highest ROI, and greater investment can lead to greater… keep reading →
-
[On-Demand] Email Re-engagement: Four Approaches You Can Take Before the Holidays
Discover More →It goes without saying that the last few years have been rough. In 2020, we experienced our first global pandemic in over one hundred years. While most of the world was sent home in 2020, global manufacturing ground to a halt causing major supply chain issues in 2021. Now at the end of 2022 a… keep reading →
-
[On-Demand] Loyalty vs Retention: Trends To Level-Up Your Customer Engagement
Discover More →As marketers, it can be easy to focus our resources on acquiring new customers. Nurturing these customers with hyper-personalised experiences that will build long-term loyalty is just as important—but no doubt a challenge. Join us and hear from marketing leaders at Pandora and AllSaints, as we discuss how you can engage with your customers throughout… keep reading →
-
[On-Demand] How Ethical Marketing Generates Loyal Customers
Discover More →What does “doing the right thing” mean in email marketing? Is it doing the right thing with data to avoid fines? Doing the right thing so customers stay loyal? Doing the right thing to maximise email deliverability rates? Or is it a combination of all of these, where marketers employ fair and trustworthy practices to… keep reading →
-
[On-Demand] AB Testing Your Way to Greater Email Success – Unspoken Challenges Series
Discover More →Finding the time and know-how to create and carry out statistically valid A/B split testing is a perennial problem for marketers. Attending Testing Your Way to Email Success can help you solve it! Join us for two presentations by email experts who have extensive experience in setting, performing and drawing insights from A/B split tests… keep reading →
-
[On-Demand] Individualisation: 3 Steps Towards a Winning Customer Experience
Discover More →Today’s customers want to see more than their names in the emails they receive from your brand. In fact, they insist on it – and will ignore your emails or worse, if they don’t see themselves in your messages. A personalisation plan requires a lot of moving parts to come together to create messages that… keep reading →
-
[On-Demand] Getting Your Data to Deliver More – Unspoken Challenges Series
Discover More →A successful email programme depends on good data. But there’s so much more to data than acquiring and managing it. How you use it to meet your objectives and help your customer’s along their journey is key to your success. Join us for two expert presentations and a lively panel discussion with marketers to discover… keep reading →
-
[On-Demand] Linking Journey Mapping and Customer Automation – Unspoken Challenges Series
Discover More → Customer journey mapping. Scary or secretly exciting? That very term can sound like a fearsome expedition into uncharted territory. But our trusty guides will quickly help you understand how your customer and email data can help you create personalised and helpful marketing programmes that deliver the high ROI we all desire. Join us for… keep reading →
-
[On-Demand] Email & The Customer Experience – Unspoken Challenges Series
Discover More →Get ready for an information-rich event! Our hands-on experts will share tips, advice and real-world scenarios that help brands like yours increase customer lifetime value with timely and relevant emails. Network with your email colleagues beforehand, and ask our expert presenters your toughest questions during the round-tables afterwards. How to enhance your customer experience with… keep reading →
-
[On-Demand] Demystifying Personalisation for the Holiday Shopper Wins
Discover More →The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has impacted consumer confidence and turned retail shopping upside down, we do know that consumers will be spending for the holidays… no matter what. With more online demand than ever before you may be wondering how to tackle customer loyalty and… keep reading →
-
[On-Demand] Dispelling the AI myths and how it can save you in holiday havoc 2020
Discover More →The Holiday Season is fast approaching and this year is set to be incredibly competitive, with predictions of record number of retailers vying for their wallet-share of the market. What are you going to do? How can you ensure you are ahead of the game in this unprecedented and crazy year of 2020? Be helpful,… keep reading →
-
[On-Demand] Email testing: 5 things you’re probably doing wrong and how to fix them
Discover More →According to this year’s Econsultancy’s Email Marketing Census, 22% of email marketers state they will focus on campaign optimisation & testing. Yet, many marketers perform tests based on misinformation and could potentially be optimising for the wrong result. So are you just testing for the sake of testing? Or are your A/B and multivariate strategies… keep reading →
-
[On Demand] Personalisation + email automation = happy customer
Discover More →In this must-watch webinar, Kath Pay of Holistic Email Marketing and Daniel Meck of Moosend, will build the case for easily delivering personalised emails using insights & automations. Attending this webinar will not only inspire you but also empower you to deliver these powerful customer experiences to your subscribers and customers. About the speakers
-
[On-Demand] Customer Experience Email Marketing: Getting Ahead of the Consumer
Discover More →Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn’t be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: “How can we help… keep reading →
-
[On-Demand] The State of Email Subscribe Forms
Discover More →Want to benchmark your subscribe forms against household brands? Join our webinar & discover the state of email subscribe forms! Revealing the Report: Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018 Holistic Email Marketing and Pure360 have come together to provide you with this insightful webinar, enabling you to gain insights… keep reading →
-
[On-Demand] Email Marketing Vendor State of Play – Insights from the Report
Discover More →Join Kath Pay of Holistic Email Marketing and Bram Smits of Tripolis as they cover the email marketing vendor state of play and look at the levels of satisfaction and use among email marketers. Kath (CEO and founder, Holistic Email Marketing) and Bram (CEO, Tripolis) will discuss the surprising implications of their joint research study,… keep reading →
-
[On Demand] 5 key customer engaging email segments to automate
Discover More →Successful ecommerce marketing is all about being engaging – offering the right product to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll have your customer coming back time and time again.
-
[On-Demand] Hot or Not – A Live Critique of Email Capture Forms
Discover More →What: [Webinar] Hot or Not – A Live Critique of Email Capture Forms Trying to grow your email list? No matter what you are doing to get the attention of your prospects, in the end it all comes down to your email address capture form… is it performing as well as it could? Using forms submitted… keep reading →
-
[On Demand] The Art of Enhancing the Customer Experience using Personalisation
Discover More →Personalisation is the latest trend within email marketing and with good reason – it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience
-
[On Demand] Getting your email marketing team GDPR compliant
Discover More →Join Holistic Email Marketing and Steve Henderson from Communicator on this webinar and learn: What are the new challenges with gaining consent for new and existing data. How technology and clever copywriting can help with new sign-ups (examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy). How to run your own GDPR audit
-
[On Demand] Enhancing Email Marketing with New Targeting and Customer Experience Tactics
Discover More →Join us for another Holistic Live! Connect webinar with esteemed marketing industry analyst David Daniels, CEO & Founder, The Relevancy Group & Kath Pay, CEO & Founder, Holistic Email Marketing. David will be sharing new research, tactics and strategies to improve the customer experience and relevance, as well as reviewing several new innovations and technologies and discuss their effectiveness.
-
[On-Demand] How to Craft Compelling Call-to-Actions that Drive Results
Discover More →How to Craft Compelling Call-to-Actions that Drive Results 17 February 2016, 58 minutes The Call-To-Action (CTA) is all too often an after-thought. This webinar reveals the secrets to create compelling call-to-actions that encourage the action you’re after – whether it’s downloads, sign-up’s or sales. A call-to-action can fulfil many different purposes as part of the customer… keep reading →