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Some insightful resources – just for you!
We’re all about sharing insights and learnings – whether it be a guide, a report, a webinar or a blog post. Please check back often as we’re continually updating this section. Alternatively, subscribe to our Holistic Insights and you’ll be notified when we have new content.
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Innovations in Email Marketing
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[On-demand] Growing Your Email Marketing List
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[On-demand] Metrics, hold-out testing and building a business case
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[On Demand] Deliverability – in readiness for Holiday Season
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[On-demand] Interactive Email Marketing
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[On-demand] Gaining High ROI with Marketing Automations
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[On-Demand] Gen-AI Copywriting for Email Marketing
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[On–demand] Lead With Strategy
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[On-Demand] Email Marketing Call-To-Actions That Convert
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[On-Demand] Attribution, Metrics and Reporting
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[On-Demand] The Relationship Between CX & Retention
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[On-Demand] Get the Edge on Your Competition with Persuasive Email Design
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[On-Demand] Find Your Low-hanging Fruit to Increase Email Conversions
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[On-demand] Selecting Your Email Tech Stack
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[On-Demand] The Ins & Outs of Win-back Email Campaigns
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[On-Demand] Secrets to Crafting Compelling Subject Lines
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[On-Demand] The Art of Experimentation in Email
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[On-Demand] Recession-proof Email Marketing
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Email & More Season 4
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[On-Demand] Email Marketing Trends
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[On-Demand] The Ins and Outs of Email Deliverability
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[On-Demand] Lifecycle Marketing and Automation
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[On-Demand] Persuasive Copywriting for Email Marketing
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[On-Demand] Designing for Conversions within Email Marketing
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[On-Demand] A/B Testing in Email Marketing
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[On-Demand] The Art & Science of Email Personalisation & AI
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[On-Demand] CRM Vendor Selection
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[On-Demand] The Art & Science of Deliverability
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[On-Demand] How B2B & B2C Can Learn From Each other
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[On-Demand] Designing for Conversions
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[On-Demand] Understanding & Managing Your Ever-Changing Data
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[On-Demand] Tips & Tricks on Growing a Healthy Database
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[On-Demand] Shiny New Tools – Solutions or Distractions?
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[On-Demand] A/B Testing in Email Marketing
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[On-Demand] How to Enhance the Customer Experience
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[On-Demand] Black Diversity in Email – One Year On
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[On-Demand] Copywriting & Storytelling
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[On-Demand] Email’s Silver Bullet – Lifecycle Marketing
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[On-Demand] Vendor Selection for CRM Tools
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[On-Demand] Deliverability
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[On-Demand] A/B Testing
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[On-Demand] Innovations in Email
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[On-Demand] Email & Landing Page Design
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[On-Demand] Email Strategy
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[On-Demand] Tactics to Increase Conversions
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[On-Demand] Real-time Personalisation
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[On-Demand] Helpful Marketing
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[On-Demand] List Growth
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[On-Demand] Email Personalisation
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[On-Demand] Email Metrics
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[On-Demand] The Forgotten Women – Being Black in Email
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[On-Demand] Email Lifecycle Marketing
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[On-Demand] Achieving Black Diversity in Email
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Email Subject Line Guide
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Leveraging Psychology in Digital Marketing
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The 2016 Customer Experience Masterplan
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The State of Email Marketing by Industry January 2016
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Email engagement: Often talked about, never defined
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10 Critical Metrics for The eCommerce Marketer
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Track it and Smash it: 6 Email Marketing Metrics You Must Measure
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Seizing the moment: Making real-time marketing work for you
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The Fundamentals of Email Marketing
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Email Testing Planner
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Lifecycle Email Marketing Brief
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Customers Over Channels: Why Holistic Marketing Automation Takes a Customer-First Approach
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Test Your Way to Success – Holistically! [Cheatsheet]
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[On-Demand] Now is the Time to Invest in Email
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[On-Demand] Email Re-engagement: Four Approaches You Can Take Before the Holidays
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[On-Demand] Loyalty vs Retention: Trends To Level-Up Your Customer Engagement
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[On-Demand] How Ethical Marketing Generates Loyal Customers
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[On-Demand] AB Testing Your Way to Greater Email Success – Unspoken Challenges Series
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[On-Demand] Individualisation: 3 Steps Towards a Winning Customer Experience
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[On-Demand] Getting Your Data to Deliver More – Unspoken Challenges Series
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[On-Demand] Linking Journey Mapping and Customer Automation – Unspoken Challenges Series
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[On-Demand] Demystifying Deliverability: A Together @ Home Event
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[On-Demand] Email & The Customer Experience – Unspoken Challenges Series
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[On-Demand] Demystifying Personalisation for the Holiday Shopper Wins
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[On-Demand] Dispelling the AI myths and how it can save you in holiday havoc 2020
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[On-Demand] Holistic Live Together @ Home May 2020
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[On-Demand] Email testing: 5 things you’re probably doing wrong and how to fix them
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[On Demand] Personalisation + email automation = happy customer
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[On-Demand] Email Marketing Vendor State of Play – Insights from the Report
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[On-Demand] Hot or Not – A Live Critique of Email Capture Forms
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[On-Demand] Customer Experience Email Marketing: Getting Ahead of the Consumer
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[On-Demand] The State of Email Subscribe Forms
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[On Demand] 5 key customer engaging email segments to automate
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[On Demand] The Art of Enhancing the Customer Experience using Personalisation
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[On Demand] Getting your email marketing team GDPR compliant
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[On Demand] Enhancing Email Marketing with New Targeting and Customer Experience Tactics
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[On-Demand] How to Craft Compelling Call-to-Actions that Drive Results
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Artificial Intelligence and Machine Learning in UK Email Marketing
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Why Personalisation Matters: It’s Not Just About Marketing
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Email Marketing Vendor Satisfaction Report
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Customer Experience Email Marketing: Getting Ahead of the Consumer
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Email Marketing Personalisation Report
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Preparing for GDPR: The State of Retail Email Subscribe Forms 2018
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The State of Email Marketing by Industry January 2016
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The State of Unsubscribing in 2016