Testimonials

All of us, at one time or another, look around for help in crafting, refining and building our business. In the email space, there are literally a handful of the top minds and thought leaders across the globe. Any list would be grossly negligent and without merit if it did not have Kath Pay at the top of the list. Her insights, mindfulness and creativity put her at the top of that very short and exclusive list because Kath embodies what’s best in digital marketing. I have repeatedly been humbled and impressed over the history of this space with Kath. From speaker, author, columnist and contributor, Kath’s contribution to me personally and this space and the people in it are unmatched. – Ryan Phelan, Industry Veteran, Consultant

Kath has worked super hard to develop her expertise and perspective on the email marketing space. She has a breadth of insight and a well-balanced view of how marketers can make the most of their people, processes, and technologies for email. I’ve long admired how someone with such tenure in the industry can find new and compelling ways to improve on the practices handed down for decades, but she does this at the executive table and at the tactical level. She prides herself on making others better and attuned to the market trends that impact how brands engage through email. That is the single most important viewpoint any author, thought leader or leader can have.” – David Baker, Industry Veteran, Consultant

Email marketing just wouldn’t be what it is today without Kath – Komal Heler, Pure360

“Working with Kath and the team at Holistic has taken our email marketing to the next level. A comprehensive audit highlighted actionable ways to improve our efforts, and a consultancy partnership has been valuable in implementing new techniques to improve the customer experience and revenue opportunities from email marketing. Kath’s wide range of experience provides us with support to build our strategy and deliver on objectives. Kath is flexible to work with and always finds time to arrange meetings, which are very enjoyable and informative. Highly recommend.” – Graham McAdam, CRM Marketing Manager, Calmac Ferries

“Our team had encountered a unique deliverability challenge with a key client and wanted best in class guidance to validate our approach and give us the shortest time to value possible. Holistic was incredibly responsive, thorough in their approach, and brought years of expertise to our issue. We were able to confidently execute a plan that improved deliverability, positively impacting client revenue. I would highly recommend Holistic for their expertise and assistance. – Jennifer Yorke (an ESP)

“The email strategy and flows that Holistic Email Marketing & Hagopian Ink created delivered a 2x ROI in 6 months.  We were able to lift and sustain our online our sales by 5% – 10% through 3 basic, yet, strategic email executions.  And even better, we are doing it through email communications that are on brand, improving the frequency of our brand touches with our consumers.” – Jen Pike, Cannadips

We asked Kath at short notice to help audit our CRM programme. Kath’s expertise was evident in how quickly she understood our particular challenges, and her audit and recommendations were both timely and insightful. We benefitted from immediately actionable changes as well as getting clear input on strategic goals, both of which will elevate our CRM performance. Kath was a pleasure to work with and I have no hesitation in recommending her. – Jamie MacNaughton, tails.com

After neglecting the channel, we knew that we needed to jumpstart our email program. To ensure that we went down a good path, we looked to Holistic marketing to help guide our efforts to drive better customer engagement and more commerce. Kath and her team provided welcomed expertise to collaborate on our strategy and map out the tactics that drove results for our new email program. Since bringing them on, we’ve made great improvements with our email testing endeavors, template design and triggered workflows. If you are looking email program help, then look no further than to Kath and her team. – Robert Dudley, TransUnion

I took my team to a workshop with Holistic Email Marketing to review our customer journey maps. My key focus was really just to get the team out of the office and into an environment where thoughts could flow freely without the distractions of work. However I must say we got so much more than that, Kath had really done her homework on the brand and already pointed out some quick wins we could action that we hadn’t even thought of. The afternoon was well structured and the team have actually taken on board her mapping technique and goal setting. Would highly recommend! – Jo Crawford, Mr Porter

I worked closely with Kath on an email client project earlier this year and she was a real pleasure to work with. She is highly efficient, professional, hard-working, a stickler for detail and great when dealing with clients and delivering results. Kath’s particular focus on this project was email marketing, and she really knows her stuff. As the Econsultancy project manager, I found myself learning a lot from her as we worked together in responding to the client’s global email marketing brief. — Alex Shaida, Econsultancy

Kath is fantastic and someone I hold in very high regard. She inspires me and her passion for email/CRM communications is amazing. She delivered a clear and concise email strategy for my company, which has allowed us to take our email marketing onto better routes to market. I cannot wait to work again with Kath. and drive our email marketing even further. — Phil Ireland, Clothingsites

We recognised Kath Pay as a leader in the industry, and as we wanted the best, we contacted Holistic to help us take a new approach to our email marketing. We needed a consultancy who could help us take our email marketing from ‘batch and blast’ to something more sophisticated, with conversions being our primary goal. Through the audit that Holistic performed, they helped identify missed opportunities and gave some great recommendations on how to take advantage of them. – Aamir Jiwa, Printerpix

The audit produced by Holistic Email has given us clear direction on how to move forward with our email marketing strategy. The audit investigated our entire customer journey, from website actions and content through to how leads are nurtured. The review of our existing email marketing campaigns highlighted some interesting points on what we were doing well and not so well. The overall audit outlines missed opportunities with valuable suggestions on how we can progress. – Hannah Barron, Country House Wedding Venues

We recently completed a newsletter audit with Kath and her team at Holistic Email Marketing and I just want to say how excited I am for going this route! The audit was an enlightening experience as a whole and I am super excited for the email related improvements that will follow! Kath has proved how doing ordinary things can become extraordinary simply by doing them with the right people, and I 100% recommend Kath and her team for any email related consulting one may seek – from strategy to optimization tricks, from simple email messages to the complete customer journey – her insights on email marketing topics are just so valuable! Starting working on the tasks from the audit, it was made apparent that greatness in the email industry comes from taking little smart steps and doing them consistently. I’m very thankful for Kath, and the fact that she is still providing valuable feedback, even after the completion of the audit. Very glad we chose them for the audit – I would do it again anytime! – Sanda Briciu, Tractive

I’ve known Kath professionally for over a decade and have had the pleasure of inviting her to speak numerous times at the Email Innovations Summit both in Las Vegas and in London. In addition, she is a regular contributor to the Only Influencers’ blog, a community of email marketers that I run. Not only is she one of the most professional experts in her field, but she is also a fantastic communicator. Her sessions at the Innovations Summit are always some of the most highly rated by our audience and her blog posts for 2017 were recognized as the most read articles of the year. Always insightful, interesting, and unafraid of telling it like it is, Kath Pay is an asset to any program or conference. She has my highest rating – Bill McCloskey, Founder, Only Influencers

In February 2019 I attended the Email Insider Summit in Austria, where Kath Pay was a moderator and leader of multiple panels and roundtables. Her insight on various email marketing topics not only enriched my vision in how to create future campaigns, but it was also an eye-opener for how I generally think about email marketing. The discussions with Kath inspired me to work on keeping a customer-centric vision in mind, which changed my approach on how I convey our message, to which users, and to pinpoint the right time in the customer journey to address them. I returned full of new ideas and very motivated to improve the email marketing channel in our company. Besides being a true email expert, her wonderful personality makes Kath pleasant company to be around. I honestly recommend her as an email expert and am already looking forward to working more closely with her in the future. – Sanda Briciu, Tractive

We had the pleasure to have Kath on stage at both of our email industry conferences: Mail My Day (held in Warsaw) and Email Day London. Kath gave a dynamic talk that proved a hit with both audiences, receiving an outstanding score. She demonstrated a deep knowledge of the email industry that she effectively communicated, combining data, tactics and a sharp wit. We have nothing but admiration for her and cannot recommend Kath enough! – Maria Wachal, Freshmail

In January 2014 I attended the Email Evolution Conference in Miami, FL where Kath delivered an inspiring presentation about the psychological approach of email marketing. Her talk empowered me to think differently about the way I create. What she shared alone… made the trip worthwhile. I am now viewing emails in a totally different light and am leading my organization in using a psychological approach in our email development. Many thanks for passing along your wisdom and especially “The Rule of 3”.  — Scott Carlton, World Vision

Prior to meeting Kath, her reputation as one of the top thought leaders in the email industry preceded her. Through colleagues and mutual friends, I was familiar with her work well before we met in 2010. After more than a year of working together and often speaking together, I am continuously impressed with Kath’s insights. She is what every strategist or thought leader should aspire to be — as personable as she is bright and as pragmatic as she is creative. — Richard Evans, Silverpop

I’ve known of and known Kath for a number of years now and have always been impressed by her understanding of the Email Industry. Her contribution to speaking, writing and consulting in the industry is enormous and she is someone I will refer to when I need some no-nonsense advice. — Gianfranco Cuzziol, Zone London

Kath is an awesome marketer to work with. Kath authored an original ebook for Marketo that was thoughtfully researched and written. She is incredibly easy to work with and made the project management aspect of the project seamless. I would definitely recommend her work and work with her again. — Ellen Gomes, Marketo

Kath and her team not only grounded us in the fundamentals of effective email marketing, they also helped us to understand the behavioral science and personas behind the buyers we were targeting. From copy to design, her training provided us with a holistic view and a shared language for our team to use so that we could take our email marketing to the next level. Thank you Kath! – Michael Stern, Crisp Thinking

Kath was a wonderful instructor and clearly both an expert in her field and a good communicator — I would definitely attend another of her courses in the future. I came away from her Email Marketing: Advanced course with countless new ideas to refresh our current strategy, and I feel excited and confident that these ideas will help us exceed our department’s goals. — Kelly Jenkins, Condé Nast Johansens

I attended the email design optimisation for conversions course and it was an excellent experience! The course was very informative, with a lot of insights from Kath, who has a lot of knowledge within email marketing. She also provided us with examples and exercises, which helped to put into practice the theory. I highly recommend this course to everyone who wants to learn more about email marketing. – Silvia D’Angelo, Printerpix

Kath is both inspirational and passionate about everything around email marketing. Not only does she deliver training clearly and concisely, but Kath has an overwhelming ability to make you want to race back to the office and put everything you have learned into action, especially as she describes how simple each aspect is to implement. It is with great pleasure that I work with Kath, I always look forward to the next course, where we will discuss what new email strategies we have put into place, and bounce ideas off each other on how we can further improve them. — Susan Laurie, Screwfix

We invited Kath to produce a series of seminars for our staff over a three day period to educate them in the finer points of email marketing and the “do’s and don’ts”. Each part of our business was addressed by Kath, from Sales to Account Managers, Marketing to Web Design and Production. In three days we accumulated knowledge and expertise which would have taken us years to acquire had we not engaged Kath. She is truly an expert in her field, and I would recommend her to anyone who wants to know more about communication through Digital Channels. She’s also charming and knows how to “hold a room”! We were very pleased with Kath and we are already reaping benefits from her advice. — Lincoln Austin, Perspektiv

Whether you’re new to email marketing or you’ve been doing it for a while but feel stuck, you should join Kath for one of her all-day training sessions. At the end of the day you will be inspired, you’ll feel like your knowledge got organised and/or you’ll come out with a plan – you’ll want to test and try to improve what you do because now you will know how. And why.
That’s what happened to me after both sessions I attended (beginner and advanced). Kath’s enthusiasm for email marketing is evident and contagious, and her vast knowledge of the subject helped me figure out what to do next, how to do it and why I should even try. Both times I learned something new and I left with a whole to-do list of all things email.
One of the things that really stuck with me was Kath saying that if you can imagine it, it can be done. She truly believes email can be great, and when you see her presentation, listen to her and work through some exercises, you’ll believe it too. And you’ll believe that you can be the one delivering great emails. — Marta Sloma, Azimo

The training was well structured and covered a good variety of subjects. The personal approach was particularly useful as Kath has related to real business problems I encounter in my day to day job — Mihai Plavitu, Hanson Wade

I found Kath’s analysis of our customer journey from an outsiders perspective very useful as often we overlook things we work on everyday. As an editorial lead business it was so interesting to see how we speak to customers different at every stage and this is something quite easy that we can update and amend to create a more cohesive customer journey. — Jess Evans-Tudor

I enjoyed the small group, and ability to easily interact with Kath and other participants, with good presentation pace. This session (B2B Marketing Automation) provided me with the right amount of content and direction so I could go back to the office and easily begin to set objectives and work towards successful outcomes. — Mark Sincavage, Envigo

The training covered a lot in one day with additional examples from Kath. Being able to do exercises like making a newsletter following all the advice shows how it can all be put together with the subject lines, CTAs and layout design. Kath provides an excellent Persuasive Email Design course covering a vast amount of areas which are easily applied and very interesting! — Zoe Carter, Amara

The depth of knowledge on email Kath was able to share was fantastic. Also, her ability to relate to, and give a view on, existing client challenges being faced, led to helpful discussion about real world application of the topics being covered — Jonny Cartwright, Havas Helia

I enjoyed how relevant it was made to each attendee, which was enabled by it being an intimate course for a small group of marketers. Even if areas covered weren’t directly relevant, I still found it useful to hear and apply to my own company.
There are many issues we need to resolve in our marketing and the course helped to reaffirm that, whilst also providing solutions. I came away with lots of new ways to approach our marketing and with ideas about things I didn’t even think we’d cover. What resonated with me most was thinking about the full customer journey and never thinking about channels in isolation. It’s so simple, but It’s made me realise how important it is to think about our customers as individuals rather than as a whole.
All in all, I don’t think I’ve worked my brain that hard in ages! Whilst it’s hard taking a day out of work, it’s very good to step back and question our processes. Kath clearly has a wealth of knowledge and I can’t wait to action everything I’ve learnt from her, although the reality is that it will take a long time to do so! — Emma Ollis, Smart Group